Welcome to Labra! 👋
To ensure a smooth onboarding experience and help your team move quickly toward AWS Marketplace and AWS co-sell readiness, please complete the prerequisites below before your kickoff call.
📋 Before You Begin
Labra onboarding is designed to help your team:
- Publish and manage AWS Marketplace listings
- Establish AWS co-sell readiness
- Support ACE opportunity workflows
- Build your AWS go-to-market foundation
👥 Recommended Stakeholders
We recommend involving the following team members early in the onboarding process:
| Stakeholder | Responsibility |
|---|---|
| AWS Alliance Lead | Manages Partner Central and AWS co-sell readiness |
| AWS Administrator / IT | Provides AWS permissions and account access |
| Finance / Legal | Provides banking and tax information |
| Product / Marketing | Provides solution and product information |
| Leadership / Executive Team | Supports business and identity verification |
Table 1
📄 Information & Documents to Gather
Gathering the required information before you begin AWS registration can help prevent delays and keep your onboarding on track.
Identity Verification
Your leadership team should be prepared to provide:
- Government-issued identification, such as a passport or driver's license
- Certificate of incorporation or business registration
- W-9 form, if your organization is based in the United States
Banking Information
Prepare the following information for your business bank account:
- Business bank account holder name
- Business bank account number
- SWIFT / BIC code
- IBAN, if applicable
- Routing number, for US accounts
- Bank name and branch address
Business Information
You should also have the following company information available:
- Preferred payout currency
- Tax Identification Number (TIN / EIN)
- DUNS Number
☁️ AWS Marketplace & Partner Central Registration
Your organization will register in AWS Partner Central using the AWS account that will support your AWS go-to-market activities.
AWS Marketplace and Partner Central accounts are created as part of the same onboarding flow.
What You'll Complete
During registration, your AWS Alliance Lead will:
- Create your AWS Partner Central account
- Create your AWS Marketplace account
- Complete business and identity verification
- Establish the Alliance Lead
- Initiate AWS co-sell and ACE readiness
🚀 Learn more! Click here for a Storylane on Marketplace and Partner Central account creation.
💳 AWS Marketplace Seller Configuration
Your AWS Marketplace seller account must be fully configured before you can enable transactions.
What You'll Complete
Your AWS Administrator will:
- Complete the seller profile
- Submit tax information
- Configure banking and disbursement settings
- Finalize payout configuration
🚀 Learn more! Click here for a Storylane on AWS Marketplace Seller Registration.
🤝 Create a Solution in Partner Central
At least one solution must be created in Partner Central to support AWS co-sell readiness and ACE opportunity workflows.
What You'll Complete
Your AWS Alliance Lead will:
- Create the solution details in Partner Central
- Associate the relevant products or offerings
- Prepare the solution for ACE opportunities and co-sell validation
🚀 Learn more! Click here for our APN Solution Creation Guide.
🚀 Ready for Kickoff?
Before your Labra kickoff call, make sure your team has identified the appropriate stakeholders and gathered the required business, identity, banking, and AWS account information.
Completing these prerequisites in advance will help your team move through onboarding more efficiently and minimize delays during AWS Marketplace setup.
We look forward to partnering with your team on your AWS Marketplace and co-sell journey.