Welcome to Labra! 👋
To ensure a smooth onboarding experience and help your team move quickly toward AWS Marketplace and AWS co-sell readiness, please complete the prerequisites below before your kickoff call.
📋 Before You Begin
Labra onboarding is designed to help your team:
- Publish and manage AWS Marketplace listings
- Establish AWS co-sell readiness
- Support ACE opportunity workflows
- Build your AWS go-to-market foundation
Some AWS registration and configuration steps require involvement from different teams within your organization. Identifying the right stakeholders and gathering the required information early can help prevent delays during onboarding.
👥 Recommended Stakeholders
We recommend involving the following team members early in the onboarding process:
| Stakeholder | Responsibility |
|---|---|
| AWS Alliance Lead | Manages Partner Central and AWS co-sell readiness |
| AWS Administrator / IT | Provides AWS permissions and account access |
| Finance / Legal | Provides banking and tax information |
| Product / Marketing | Provides solution and product information |
| Leadership / Executive Team | Supports business and identity verification |
Table 1
📒 Please note: Your AWS Alliance Lead and AWS Administrator are especially important during the initial onboarding steps. We recommend identifying these stakeholders before your kickoff call.
📄 Information & Documents to Gather
Gathering the required information before you begin AWS registration can help prevent delays and keep your onboarding on track.
Identity Verification
Your leadership team should be prepared to provide:
- Government-issued identification, such as a passport or driver's license
- Certificate of incorporation or business registration
- W-9 form, if your organization is based in the United States
Banking Information
Prepare the following information for your business bank account:
- Business bank account holder name
- Business bank account number
- SWIFT / BIC code
- IBAN, if applicable
- Routing number, for US accounts
- Bank name and branch address
Business Information
You should also have the following company information available:
- Preferred payout currency
- Tax Identification Number (TIN / EIN)
- DUNS Number
☁️ AWS Marketplace & Partner Central Registration
Your organization will register in AWS Partner Central using the AWS account that will support your AWS go-to-market activities.
AWS Marketplace and Partner Central registration are part of the AWS onboarding process. As part of this process, your organization should be aware of the annual APN membership fee outlined below.
What You'll Complete
During registration, your AWS Alliance Lead will:
- Create your AWS Partner Central account
- Create your AWS Marketplace account
- Complete business and identity verification
- Establish the Alliance Lead
- Initiate AWS co-sell and ACE readiness
🚀 Learn more! Click here for a Storylane on Marketplace and Partner Central account creation.
💳 Important: APN Membership Cost
AWS charges an annual APN membership fee of $2,500 USD for partners that enroll in APN programs to access partner benefits and funding.
AWS currently provides enrolled partners with a $3,500 AWS Credit voucher, in addition to access to eligible APN program and opportunity funding benefits.
📒 Please note: We recommend reviewing this annual cost with your AWS Alliance Lead and Finance team before beginning the enrollment process so the appropriate stakeholders are aware of the fee.
💳 AWS Marketplace Seller Configuration
Your AWS Marketplace seller account must be fully configured before you can enable transactions.
What You'll Complete
Your AWS Administrator will:
- Complete the seller profile
- Submit tax information
- Configure banking and disbursement settings
- Finalize payout configuration
🚀 Learn more! Click here for a Storylane on AWS Marketplace Seller Registration.
🤝 Create a Solution in Partner Central
At least one solution must be created in Partner Central to support AWS co-sell readiness and ACE opportunity workflows.
What You'll Complete
Your AWS Alliance Lead will:
- Create your solution in Partner Central
- Add the relevant solution and product information
- Associate the appropriate AWS Marketplace product, when applicable
- Prepare the solution for AWS co-sell and ACE workflows
🚀 Learn more! Click here for our APN Solution Creation Guide.
🚀 Ready for Kickoff?
Before your Labra kickoff call, make sure your team has:
- Identified the appropriate stakeholders, particularly your AWS Alliance Lead and AWS Administrator
- Gathered the required business and identity verification information
- Gathered the required tax and banking information
- Identified the AWS account your organization will use for Partner Central and AWS Marketplace
- Reviewed the applicable APN membership cost with the appropriate internal stakeholders
You don't need to complete every AWS setup step before your kickoff. Labra will guide your team through the onboarding process. Having the right stakeholders and information ready will help us move through these steps efficiently and avoid unnecessary delays.
We look forward to partnering with your team on your AWS Marketplace and co-sell journey.