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Azure Marketplace Onboarding (Now in Labra)

Ana Medina
Updated

Azure Marketplace onboarding is now fully available directly in the Labra platform.

Before moving into Cloud Settings, it’s important to ensure all prerequisites are completed. These steps are required to avoid setup issues later in the process (refer to the prerequisites guide here).

Once ready, you can connect your Microsoft cloud settings, complete the required configuration, and move forward with Azure Marketplace activity — all from a single, guided flow inside Labra.

This guide walks you through what you need to do and where to do it.

 

 

➡️  Step 1: Prerequisites

Before connecting your account, confirm that your Microsoft Partner Center setup is complete.

In Labra, you’ll be asked to verify that:

  • You can access your Microsoft Partner Center account
  • You’re enrolled in the Commercial Marketplace
  • Your Organization Profile, Payout, and Tax profiles are completed

📒  Please note: These steps are required by Microsoft before any Marketplace activity can occur and are typically completed by a Partner Center Global Admin or Account Admin.
 


Fig. 1

 

 

➡️  Step 2: Account Configuration

Next, configure how you transact in the Microsoft Marketplace.

Select account type

  • Independent Software Vendor (ISV) – Sell your own software
  • Channel Partner (CP) – Sell on behalf of an ISV

Most sellers will select ISV.

Select transaction currency

  • Choose currencies that are already configured in Partner Center
  • Payments will be processed and disbursed in the selected currency

 

Fig. 2

 📒  Please note: Microsoft currently only supports USD. See FAQs on more about currency conversion.

 

 

➡️  Step 3: Connect Your Microsoft Cloud Account

🔐 Required values for the connection

During setup, you’ll generate and paste the following values into Labra:

  • Tenant ID - Your Azure Active Directory (Azure AD) tenant’s unique identifier.

  • Client ID - The Application (client) ID created when you register an app in Azure AD. This identifies the app Labra uses to connect to Microsoft.

  • Client Secret - A secure key generated for the app registration. Labra uses this, along with the Client ID, to authenticate API access.

📒  Please note: This step should be completed by a Microsoft Global Admin or Azure AD Admin.

 

 

📍 Where to find each value

Tenant ID

  1. Log in to the Azure Portal

  2. Navigate to Azure Active Directory

  3. Under Overview, copy the Tenant ID

Client ID

  1. In the Azure Portal, go to Azure Active Directory

  2. Select App registrations

  3. Choose your registered app

  4. Under Overview, copy the Application (client) ID

Client Secret

  1. Open your app under App registrations

  2. Select Certificates & secrets

  3. Click New client secret

  4. Add a name, choose an expiry, and click Add

  5. Copy the generated value and paste it into Labra

    ⚠️ Important: This value is shown only once and cannot be retrieved later.

Fig. 3

🚀  Learn more! Click here to view additional FAQs and troubleshooting tips for Azure Marketplace.

 

 

After You’re Connected

Once setup is complete:

  • Your Azure Marketplace account is linked to Labra
  • You can create and manage offers (including private offers)
  • Subscription and revenue data becomes available in Labra

Your Customer Success team will support you with any next steps as needed.

 

 

Need Help?

Each step in the Labra UI includes built-in Help & FAQs with guidance and links to Microsoft resources.

If you’re blocked due to permissions or access, work with your internal admin or contact Labra Support.

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