Labra HubSpot Mapping Manager Guide (Co-sell)

The HubSpot Mapping Manager allows you to configure how HubSpot data maps to AWS referral fields directly within Labra.

Using the Mapping Manager, you can create reusable mapping templates, automate referral creation, manage custom field mappings, and control how referral data syncs between HubSpot and AWS Partner Central.

This guide walks through the setup process and explains the available configuration options.
 

Prerequisites

Before configuring the Mapping Manager, ensure:

• You have access to Labra and the required permissions to manage sync configurations.
• Your HubSpot account is connected to Labra.
  
  
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• You have Admin access in HubSpot.
• At least one team member has ACE User or ACE Manager permissions in AWS Partner Central.

That makes the article feel more current and immediately useful without changing the actual setup instructions.
 

⚙️ How to Use the Mapping Manager

Here’s a step-by-step guide to setting it up in your Labra account:
 

➡️  Step 1. Access the Mapping Manager

Go to: Settings → Sync configuration → Co-sell 


Fig. 2

 

➡️  Step 2. Add AWS Partner Central User

Enter the First Name, Last Name, and Email of someone on your team who has access to AWS Partner Central. Make sure to add all users who will be using the integration in HubSpot to submit and manage opportunities, and ensure they have the necessary permissions in Partner Central.

• That user must have ACE User or ACE Manager permissions.

• You can easily add or remove users here.

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Fig. 3

➡️  Step 3. Create & Manage Templates

Click on Go to Templates to start creating/continue editing existing Referral /Co-sell) templates.


Fig. 4

Click on Create new template to start from scratch, or choose an existing template to edit (if applicable)


Fig. 5

Each template contains mappings organized into 4 sections:

• Customer Details

• Referral Details

• AWS Details

• Contacts

Fig. 6
 

To map a field:

1. Choose the HubSpot object: Deal, Company, or Contact

2. Select the field to which you'd like to map - Only fields with a matching data type (e.g., text-to-text) will be available
   
   
   Fig. 6
    

3. You can also add a default value instead of mapping
   
   
   Fig. 7
    

➡️ Step 4. Automatically Create HubSpot Companies & Contacts

• Enable the toggle to auto-create a Company and/or Contact in HubSpot when a referral is received or shared.

• You can also specify the type of contacts you want to include.
  
  
  Fig. 8

➡️  Step 5. Select Pipelines for Incoming Referrals & Leads

If you’re syncing incoming referrals:

1. Set up a custom pipeline in HubSpot if needed.

2. Re-open the Labra Sync Configuration to load any new pipelines.

3. Choose your preferred pipeline for incoming referrals.

4. Select the “Initial Deal Stage” within that pipeline: Open the dropdown and select a valid stage (the default “AppointmentScheduled” may not exist in your account).
   
   ✅  This ensures that test opportunities and real referrals are processed correctly.
   
   
   Fig. 9

➡️  Step 6. Update referral record based on HubSpot deal changes

Enable this to sync any updates made in HubSpot to your Labra Referral card.


Fig. 9

Click Map Stages to:

• Link HubSpot deal stages to Labra referral statuses

• Choose the correct pipeline, then select one or more stages
  
  
  Fig. 10

   

➡️  Step 7. Sync Referral Record Back to HubSpot

Enable if you want updates from Labra to push into HubSpot.


Fig. 11
 

Click Map Referral Data to:

• Select which Labra referral fields should sync into HubSpot

• Choose the corresponding HubSpot object and field