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AWS Marketplace Prerequisites for Sellers

Ana Medina
Updated

This article will help you prepare your AWS account to be an eligible seller on the AWS Marketplace.


Becoming a registered seller on AWS Marketplace is crucial for expanding your reach and driving sales in the competitive world of cloud-based services. AWS Marketplace offers a vast audience and a trusted platform to showcase your products, whether they're SaaS offerings, container solutions, or professional services. Registering ensures your product is discoverable, facilitates smooth transactions, and helps you establish key agreements with buyers.

 

✅  General Prerequisites

  1. For any type of seller or product, the first step is to open an account on the AWS Marketplace. To register, access the AWS Marketplace Management Portal, and follow the simple step-by-step guide.
  2. If you're charging for use of your product, you must also provide tax and banking information as part of your registration (see below for further details).
  3. When you register, you create a profile for your company or for yourself that is discoverable in AWS Marketplace.
  4. As the seller, your agreements are the following:
    • Your end user license agreement (EULA) with the buyer, which is located on the product listing page for public software listings in AWS Marketplace. Many sellers use the Standard Contract for AWS Marketplace (SCMP) as their default EULA. You can also use the SCMP as the basis for negotiations in private offers and use the amendment template to modify the SCMP. Private offers can also include custom contract terms negotiated between the parties.
    • The AWS Marketplace Seller Terms, which govern your activity in AWS Marketplace.

🚀  For product-specific prerequisites and guidelines, refer to the following articles:

 

🆓  Prerequisites for Free Software Products:

Whether or not you charge for your product on AWS Marketplace, offering it means entering into a mutual contract with the customer. If your product is free, the cost to the customer is $0.00, and you do not need to provide banking information to AWS Marketplace. To offer free products, you must:

  1. Offer publicly available, full-featured, production-ready software.
  2. Establish a defined customer support process and organization.
  3. Ensure regular updates and vulnerability-free software.
  4. Adhere to best practices and guidelines for marketing your product.
  5. Be an AWS customer in good standing and meet the terms and conditions for AWS Marketplace sellers.

 

💲  Prerequisites for Paid Software Products:

If you charge for your products or offer Bring Your Own License (BYOL) products, you need to meet the following requirements and provide the additional information listed below:

  1. Meet residency or business entity requirements in eligible jurisdictions.
  2. Provide tax and bank account information, including W-9 form and US bank account for US-based entities.
  3. Non-US sellers need to provide a W-8 form, VAT or GST registration number ,  and US bank information. If you don't have a US bank account, you can register for a virtual US bank account from Hyperwallet or alike.
  4. Complete the Know Your Customer process for selling in EMEA (Europe, the Middle East, and Africa) territories. In addition;
    • You receive up to two disbursements (for transactions through AWS Inc. and Amazon Web Services EMEA SARL).
    • You may be taxed on the listing fee for certain transactions, depending on location. For more information about taxes, see the AWS Marketplace Sellers Tax help page. If value-added tax (VAT) on your listing fee is assessed, AWS Marketplace will provide a tax-compliant invoice.
    • For more information about Amazon Web Services EMEA SARL, see AWS EMEA Marketplace - Sellers on the Amazon Web Services Europe FAQs website.

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