Microsoft Azure Container & VM Private Offers

Bring your containerized and virtual machine (VM) applications to Microsoft Azure Marketplace and manage Private Offers through Labra.

Labra supports Azure Container and VM products alongside other Microsoft Marketplace offer types, giving you a streamlined way to manage your marketplace operations from a single platform.

Table of Contents

1. What you can do
2. Who is this for?
3. How it works
4. Common use cases
5. Labra and Microsoft Partner Center
6. Private Offers for Container & VM products
7. Getting started

✨  What you can do

With Labra, you can:

• Publish containerized and VM applications through Microsoft Marketplace.
• Migrate eligible Microsoft Marketplace listings to the Labra platform.
• Create Private Offers for migrated Microsoft Container and VM products.
• Manage Private Offers through Labra, HubSpot, and Salesforce
• Get guidance and support throughout the marketplace onboarding and transaction process.

👥  Who is this for?

This capability is designed for organizations that:

• Offer software deployed through Kubernetes or containers.
• Deliver software as a virtual machine appliance.
• Already sell through Microsoft Azure Marketplace and want to expand beyond SaaS.
• Want to support Microsoft Marketplace procurement and Private Offer transactions for containerized or VM-based products.

⚙️  How it works

1. 📝 Prepare your Microsoft Marketplace Offer (listing)

Azure Container and VM listings continue to be created and managed through Microsoft Partner Center.

Labra can provide guidance and documentation to help you prepare your product for Microsoft Marketplace and complete the required onboarding activities.

2. 🔄 Migrate your listing to Labra

Once your product is available in Microsoft Marketplace, you can migrate supported Container and VM listings to Labra.

Labra's listing migration capability allows your marketplace product to be brought into the platform so that you can use Labra's Private Offer workflow.

3. 🤝 Create a Private Offer

For migrated Container and VM products, you can create Private Offers directly through Labra.

Private Offers allow you to structure a customized commercial offer for a specific Microsoft Marketplace customer and support enterprise purchasing workflows.

4. 🛠️ Manage the offer

Private Offers for supported Container and VM products can be created and managed through:

• Labra
• HubSpot
• Salesforce

This provides a centralized workflow for managing marketplace transactions without requiring you to manage the entire process across separate operational workflows.

🎯  Common use cases

📦  Containerized applications

If your application is delivered through Kubernetes or another containerized deployment model, Microsoft Marketplace can provide a distribution channel for your software.

Labra can help you onboard the listing and support the Private Offer workflow for eligible migrated products.

💻  VM-based applications

If your software is delivered as a virtual machine appliance, you can use Microsoft Marketplace to make the product available to Microsoft customers and support Private Offer transactions through Labra.

🚀  Expanding an existing Marketplace presence

Already selling SaaS through Microsoft Marketplace?

You can expand your marketplace strategy to include containerized and VM-based products, allowing you to support additional deployment models and customer purchasing scenarios.

🔗  Labra and Microsoft Partner Center

Labra and Microsoft Partner Center play different roles in the overall workflow.

Table 1

The goal is to make the operational workflow easier while continuing to use Microsoft Partner Center for the marketplace listing activities it supports.

💼  Private Offers for Container & VM products

For migrated Azure Container and VM products, Labra provides a Private Offer workflow that helps you create and manage offers for your customers.

This can help streamline enterprise transactions and keep your marketplace operations centralized within the Labra ecosystem.

🛫  Getting started

If you're interested in publishing an Azure Container or VM application or creating a Private Offer for an eligible product, your Labra team can help you understand the requirements and next steps.