Google Cloud Marketplace vendors can send private offers with custom or discounted pricing for their products. This guide walks through how to review and accept a private offer.
📒 Note: For VM and Kubernetes products, infrastructure costs are not included in the private offer discount.
You can only accept a private offer once. If changes are needed, the vendor must send a new offer to replace the current one.
Before You Begin
Before accepting a private offer, verify which Cloud Billing account the vendor used for the offer.
To accept the offer, you must have one of the following permission sets on that billing account:
-
Billing Account Administrator (
roles/billing.admin)
OR
-
Billing Account User (
roles/billing.user) -
Consumer Procurement Order Administrator (
roles/consumerprocurement.orderAdmin)
If you don’t have the required access, contact your organization’s Billing Administrator or Organization Administrator.
How to Accept a Private Offer
The vendor will share a private offer link with you, typically via email.
📒 Note: You do not need to use the same Google account that received the link, but you must sign in with an account that has the required billing permissions.
Steps
- Open the private offer link shared by the vendor.
- Review the offer details, including:
- Pricing
- Contract duration
- Renewal terms
- Any previous or replacement offers
- Click Next.
- In the Settings section:
- Confirm the Cloud Billing account to be charged
- Optionally enable Auto-renew if available
- Click Next.
- In the Review and subscribe section:
- Review the subscription details and plan policy
- Accept any required acknowledgements
- Click Subscribe.
- In the confirmation window, you can:
- Click View orders to monitor order status
- Click Go to Marketplace to continue browsing products
🚀 Learn more! Click here for a GCP demo on accepting private offers.
Important Notes
- Some products may require additional activation steps directly with the vendor after subscribing.
- After you subscribe, the vendor must also approve the order.
- It may take a few minutes for the subscription to become active.
- Pricing becomes effective on the contract start date specified in the offer.
Auto-Renewal
If the vendor enables auto-renewal, you can choose to automatically renew the contract at the end of the term.
When auto-renew is enabled:
- The renewed contract uses the same duration as the current agreement
- Usage-based pricing may change if the vendor updates public pricing
- Otherwise, pricing remains the same as the active offer
You can update auto-renew preferences anytime from the Your Orders page in Google Cloud Marketplace.