How to Create a Solution in APN 3.0

Building a solution in the AWS Partner Network (APN) 3.0 is a key step in enabling co-selling with AWS. A well-defined solution allows you to attach it to opportunities (ACE) and participate in co-sell motions effectively.

When should you create a solution?

You’ll need to create a solution when:

• You want to attach it to an ACE opportunity
• You are submitting for a Foundational Technical Review (FTR)
• You’re preparing for co-sell readiness with AWS

Step-by-Step: Creating a Solution

➡️  1. Navigate to Solutions

• Go to the Build section in the left-hand navigation
• Select Solutions
• Click Create Solution

➡️  2. Add Solution Details

Start by completing the core information:

• Solution Title
  Choose a clear, descriptive name
• Solution Description
  Provide a concise but compelling overview that:
  • Explains the value to customers
  • Highlights your differentiation

➡️  3. Upload a Logo

You have a few options:

• Upload from your device
• Use an Amazon S3 link
• Use a placeholder logo

Requirements:

• File types: PNG, JPG, or GIF
• Max size: 5 MB
• Dimensions: 120px–1080px (width & height)
• Background: transparent or white

➡️  4. Associate Products

Depending on your status:

• If you have AWS Marketplace listings:
  → Select and associate them directly
• If your offering is not on Marketplace:
  → Add it as an external product by providing:
  • Product name
  • Short description (max 220 characters)
  • Product URL

➡️  5. Add Use Cases (Recommended)

• You can select up to 3 use cases
• While optional for opportunities, this helps strengthen your co-sell story

➡️  6. Review and Create

• Review all details
• Choose one of the following:
  • Save and Exit → saves as draft
  • Create Solution → submits and creates the solution

What Happens Next?

• Your solution is created with “Limited” visibility
  • This means it is:
    • Active
    • Available for ACE opportunities or FTR
    • Not publicly visible on AWS Marketplace
• You can now:
  • Attach it to ACE opportunities
  • Use it in your co-sell engagements

💡  Key Tips

• Keep your description clear and outcome-focused
• Align your solution with customer value and AWS priorities
• Add use cases to improve co-sell effectiveness