1. Introduction

This guide walks you through the full process of publishing your product on Google Cloud Marketplace with Labra.

You’ll learn:

• What needs to be prepared before onboarding begins

• Which steps your team will complete

• What Labra manages on your behalf

• What to expect at each stage of the journey

Publishing on Google Cloud Marketplace opens a powerful enterprise sales channel for SaaS companies. However, the process involves multiple Google systems, technical integrations, and an approval review.

Labra simplifies this process by managing the Marketplace workstreams while guiding your team through the required steps.

How to Use This Guide

Each phase in this guide clearly shows who is responsible for the step.

Customer-Owned

These steps must be completed by your team before the process can continue.

Labra

Labra executes these steps and keeps you updated along the way.

Shared

These steps require collaboration between your team and Labra.

If a step requires action from your team, we’ll clearly call it out so nothing gets missed.

2. How We Work Together

Labra acts as your Marketplace execution partner. Our team handles the Marketplace-specific work while your team provides product details, infrastructure access, and engineering support when needed.

Below is the typical division of responsibilities.

3. Scope of the Engagement

To set clear expectations, it's important to understand what Labra manages and what remains with your team.

What Labra Manages

Labra manages everything related to Google Cloud Marketplace itself, including:

• Producer Portal configuration

• Listing creation and pricing setup

• Marketplace API integration

• Entitlement and metering validation

• Testing the purchase flow

• Managing Google’s listing review process

• Troubleshooting Marketplace-specific issues

   

What Your Team Manages

Your team owns the Google Cloud environment and SaaS product infrastructure, including:

• Your Google Cloud Organization

• Billing account and project creation

• IAM permissions and role assignments

• SaaS application infrastructure

• Google Partner Advantage enrollment

• Completing Google's Solution Validation (if required)

• Submitting Google’s Marketplace Project Info Form

• Responding to business or legal requests from Google during review

   

Infrastructure Note

Labra focuses on the Marketplace layer, not infrastructure deployment

If your product is not yet running on Google Cloud, we can introduce you to trusted cloud system integrators (SIs) who specialize in GCP migrations and infrastructure setup.

Once your environment is ready, we immediately continue the Marketplace onboarding process.

4. Understanding Google’s Two Systems

One of the most common sources of confusion during onboarding is that Google uses two completely separate platforms.

They serve different purposes and do not share access, permissions, or data.

Access Requirements

Labra’s Role

• Partner Hub: advisory guidance only

• Producer Portal: Labra manages and configures your listing

   

Important

Being enrolled in Partner Advantage does not automatically give you access to Producer Portal.

Producer Portal access is provisioned by Google after submission of the Cloud Marketplace Project Info Form.

5. Onboarding Overview

The onboarding process follows a structured sequence of phases.

Each phase builds on the previous one, so steps must be completed in order.

Phase Summary