AWS has consolidated access to Partner Central capabilities within the AWS Marketplace Management Portal (AMMP). While Solutions are now accessed through the Marketplace interface, they remain part of the AWS Partner Central experience and are used to support co-sell and opportunity alignment with AWS Sellers.

This guide walks you through what a Solution is, how it differs from a Marketplace product listing, and how to create one.

💡  What Is a Solution?

In the current AWS Partner experience, a Solution is a structured representation of a product, service, or practice designed to address a specific business need or use case.

Solutions are created to:

• Support co-sell motions

• Attach offerings to AWS opportunities

• Improve visibility with AWS Sellers

• Define outcome-driven value propositions

🔍  Solutions vs. AWS Marketplace Product Listings

Solutions and AWS Marketplace product listings serve different purposes.

Understanding the distinction is critical.

🧩  What Is a Solution?

A Solution represents how your offering is positioned for co-sell and opportunity management.

Solutions may include:

• Products you own

• Products you are authorized to resell

• Consulting or professional services

• Managed services

• Offerings that are not listed on AWS Marketplace

Solutions focus on business outcomes and seller alignment.

They do not automatically create a purchasing mechanism.

🛒  What Is an AWS Marketplace Product Listing?

An AWS Marketplace product listing is the transactable offer customers can subscribe to or purchase directly through AWS Marketplace.

A listing includes:

• Pricing models

• Contract terms

• Billing configuration

• Fulfillment details

Listings enable transactions.

🔑  Key Difference

A Solution supports co-sell visibility and opportunity alignment.
A Marketplace listing enables customer transactions.

You can link a Solution to a Marketplace listing, but creating one does not automatically generate the other.

How to Create a Solution

➡️ Step 1: Navigate to Solutions

1. Log in to the AWS Marketplace Management Portal.

2. From the left-hand navigation menu, select:

Build → Solutions


Fig. 1

You will be redirected to the AWS Partner Central Solutions module, where you can view and manage all Solutions within your account.

➡️ Step 2: Create a New Solution

Click Create Solution.


Fig. 2

This opens the Solution creation page.

➡️ Step 3: Enter Solution Details

Provide clear, customer-facing information about your offering.

At a minimum, you should:

Add a Solution Title

Clearly describe what the solution does and who it serves.

Define the Value Proposition

Focus on measurable business outcomes and differentiation.

Write a Detailed Description

Include:

• Target customer profile

• Primary use cases

• Core capabilities

• Key differentiators

Upload a Logo

Ensure it meets AWS formatting and branding requirements.

➡️ Step 4: Associate Products + Add Integration Details

Depending on your status:

• If you have AWS Marketplace listings:
  → Select and associate them directly

   

• If your offering is NOT on Marketplace:
  → Add it as an external product by providing:
  • Product name
  • Short description (max 220 characters)
  • Product URL

After selecting products, add a 2-3 overview of the integration details specific to the products in your solution.

➡️  5. Add Use Cases (Optional but recommended)

• You can select up to 3 use cases
   
• While optional for opportunities, this helps strengthen your co-sell story

➡️  6. Review and Create

• Review all details
   
• Choose one of the following:
  • Save and Exit → saves as draft
  • Create Solution → submits and creates the solution

What Happens Next?

• Your solution is created with “Limited” visibility
  • This means it is:
    • Active
    • Available for ACE opportunities or FTR

    • Not publicly visible on AWS Marketplace

       

• You can now:
  • Attach it to ACE opportunities
  • Use it in your co-sell engagements

Best Practices

• Focus on outcomes over features

• Be specific and avoid vague claims

• Align messaging with any linked Marketplace listing

• Review and update content regularly