AWS has consolidated access to Partner Central capabilities within the AWS Marketplace Management Portal (AMMP). While Solutions are now accessed through the Marketplace interface, they remain part of the AWS Partner Central experience and are used to support co-sell and opportunity alignment with AWS Sellers.

This guide walks you through what a Solution is, how it differs from a Marketplace product listing, and how to create one.

💡  What Is a Solution?

In the current AWS Partner experience, a Solution is a structured representation of a product, service, or practice designed to address a specific business need or use case.

Solutions are created to:

• Support co-sell motions

• Attach offerings to AWS opportunities

• Improve visibility with AWS Sellers

• Define outcome-driven value propositions

🔍  Solutions vs. AWS Marketplace Product Listings

Solutions and AWS Marketplace product listings serve different purposes.

Understanding the distinction is critical.

🧩  What Is a Solution?

A Solution represents how your offering is positioned for co-sell and opportunity management.

Solutions may include:

• Products you own

• Products you are authorized to resell

• Consulting or professional services

• Managed services

• Offerings that are not listed on AWS Marketplace

Solutions focus on business outcomes and seller alignment.

They do not automatically create a purchasing mechanism.

🛒  What Is an AWS Marketplace Product Listing?

An AWS Marketplace product listing is the transactable offer customers can subscribe to or purchase directly through AWS Marketplace.

A listing includes:

• Pricing models

• Contract terms

• Billing configuration

• Fulfillment details

Listings enable transactions.

🔑  Key Difference

A Solution supports co-sell visibility and opportunity alignment.
A Marketplace listing enables customer transactions.

You can link a Solution to a Marketplace listing, but creating one does not automatically generate the other.

How to Create a Solution

➡️ Step 1: Navigate to Solutions

1. Log in to the AWS Marketplace Management Portal.

2. From the left-hand navigation menu, select:

Build → Solutions


Fig. 1

You will be redirected to the AWS Partner Central Solutions module, where you can view and manage all Solutions within your account.

➡️ Step 2: Create a New Solution

Click Create Solution.


Fig. 2

This opens the Solution creation page.

➡️ Step 3: Enter Solution Details

Provide clear, customer-facing information about your offering.

At a minimum, you should:

Add a Solution Title

Clearly describe what the solution does and who it serves.

Define the Value Proposition

Focus on measurable business outcomes and differentiation.

Write a Detailed Description

Include:

• Target customer profile

• Primary use cases

• Core capabilities

• Key differentiators

Upload a Logo

Ensure it meets AWS formatting and branding requirements.

➡️ Step 4: (Optional) Link to an AWS Marketplace Listing

If you have an active Marketplace listing, you can associate it with your Solution.

This helps AWS Sellers understand both:

• The business value (Solution)

• The purchasing mechanism (Marketplace listing)

➡️ Step 5: Save and Manage

Once created, your Solution can be:

• Attached to AWS opportunities

• Updated as your offering evolves

• Used to support co-sell alignment

• Managed directly within the Partner Central module

Best Practices

• Focus on outcomes over features

• Be specific and avoid vague claims

• Align messaging with any linked Marketplace listing

• Review and update content regularly