AWS has consolidated access to Partner Central capabilities within the AWS Marketplace Management Portal (AMMP). While Solutions are now accessed through the Marketplace interface, they remain part of the AWS Partner Central experience and are used to support co-sell and opportunity alignment with AWS Sellers.
This guide walks you through what a Solution is, how it differs from a Marketplace product listing, and how to create one.
💡 What Is a Solution?
In the current AWS Partner experience, a Solution is a structured representation of a product, service, or practice designed to address a specific business need or use case.
Solutions are created to:
Support co-sell motions
Attach offerings to AWS opportunities
Improve visibility with AWS Sellers
Define outcome-driven value propositions
⚠️ Important: Solutions are not publicly visible in AWS Marketplace. They are internal-facing assets within Partner Central and are not customer-browsable product pages.
🔍 Solutions vs. AWS Marketplace Product Listings
Solutions and AWS Marketplace product listings serve different purposes.
Understanding the distinction is critical.
🧩 What Is a Solution?
A Solution represents how your offering is positioned for co-sell and opportunity management.
Solutions may include:
Products you own
Products you are authorized to resell
Consulting or professional services
Managed services
Offerings that are not listed on AWS Marketplace
Solutions focus on business outcomes and seller alignment.
They do not automatically create a purchasing mechanism.
🛒 What Is an AWS Marketplace Product Listing?
An AWS Marketplace product listing is the transactable offer customers can subscribe to or purchase directly through AWS Marketplace.
A listing includes:
Pricing models
Contract terms
Billing configuration
Fulfillment details
Listings enable transactions.
🔑 Key Difference
A Solution supports co-sell visibility and opportunity alignment.
A Marketplace listing enables customer transactions.
You can link a Solution to a Marketplace listing, but creating one does not automatically generate the other.
How to Create a Solution
➡️ Step 1: Navigate to Solutions
Log in to the AWS Marketplace Management Portal.
From the left-hand navigation menu, select:
Build → Solutions
Fig. 1
You will be redirected to the AWS Partner Central Solutions module, where you can view and manage all Solutions within your account.
➡️ Step 2: Create a New Solution
Click Create Solution.
Fig. 2
This opens the Solution creation page.
➡️ Step 3: Enter Solution Details
Provide clear, customer-facing information about your offering.
At a minimum, you should:
Add a Solution Title
Clearly describe what the solution does and who it serves.
Define the Value Proposition
Focus on measurable business outcomes and differentiation.
Write a Detailed Description
Include:
Target customer profile
Primary use cases
Core capabilities
Key differentiators
Upload a Logo
Ensure it meets AWS formatting and branding requirements.
➡️ Step 4: (Optional) Link to an AWS Marketplace Listing
If you have an active Marketplace listing, you can associate it with your Solution.
This helps AWS Sellers understand both:
The business value (Solution)
The purchasing mechanism (Marketplace listing)
➡️ Step 5: Save and Manage
Once created, your Solution can be:
Attached to AWS opportunities
Updated as your offering evolves
Used to support co-sell alignment
Managed directly within the Partner Central module
Best Practices
Focus on outcomes over features
Be specific and avoid vague claims
Align messaging with any linked Marketplace listing
Review and update content regularly