Generative AI (GenAI) solutions are becoming an increasingly important category within the AWS ecosystem. As more partners build offerings leveraging AI/ML services, properly identifying these opportunities is critical for visibility, reporting, and alignment with AWS initiatives.
At this time, AWS Partner Central does not include a dedicated field to explicitly flag an opportunity as “GenAI.” Until a structured field is introduced, AWS relies on a combination of signals within the referral submission and solution metadata to identify Generative AI deals.
To ensure GenAI opportunities are properly recognized, please follow the interim best practices below:
Interim Best Practices for GenAI Referrals
1. Select the Relevant AWS Product(s)
When creating the referral, ensure that the AWS Product field is completed by selecting the AWS services used to build the solution (for example, Bedrock, SageMaker, etc.).
Although this field is optional, we strongly recommend completing it for GenAI-related opportunities, as it provides AWS with a structured technical signal.
2. Explicitly Mention “GenAI” in the Referral Description
The referral description should clearly state that the solution involves Generative AI capabilities.
Including this terminology provides AWS with contextual clarity when reviewing the opportunity.
3. Update the Solution Description in APN
In your Solution listing within AWS Partner Network, ensure the description explicitly states that your offering is a Generative AI solution.
This ensures consistency between your portfolio profile and the submitted referral.
By aligning structured fields (AWS Product selection) with clear narrative descriptions (referral and solution listing), you help AWS accurately identify and support GenAI opportunities until a dedicated field becomes available.