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Creating Private Offers for Professional Services in AWS Marketplace (AMMP)

Ana Medina
Updated

Overview

This guide walks you through how to create a Private Offer for a Professional Services listing in AWS Marketplace using the AWS Management Portal (AMP). It is written for sellers and assumes you already have a public Professional Services listing live.

 

 

Prerequisites

Before you start, make sure you have:

  • A public Professional Services listing in AWS Marketplace
  • Access to the AWS account that owns the listing
  • The AWS Account ID of the buyer (required)
  • A User License Agreement (ULA) or legal document ready to upload

 

 

Step-by-Step: Create a Private Offer

 

Step 1: Log in to AWS Marketplace

  1. Log in to the AWS Console using the account that owns the Professional Services listing.

  2. Navigate to AWS Marketplace Management Portal (AMMP).


    Fig. 1

     

 

Step 2: Go to Private Offers

  1. In the left-hand menu, scroll to Sell -- Private Offers.


    Fig. 2
     
  2. Click Create private offer.


    Fig. 3
     

 

Step 3: Select the Professional Services Listing

  1. Choose Professional Services as the product type.

  2. Select the public Professional Services listing you want to use.

    • Only public listings can be used for private offers.

    Fig. 4

     

 

Step 4: Enter Offer Information

  1. Offer name: Use something clear (e.g., Customer Name – PS Engagement).
    • Must be at least 20 characters.
  2. Description (optional): Add internal context (e.g., renewal, expansion).
  3. Renewal:
    • If this is a renewal, attach it to the existing AWS customer.
    • If not, leave this unchecked.
  4. Offer expiration date:
    • Choose a future date (commonly 5–7 days).
    • This is how long the buyer has to accept the offer.

 

 

Step 5: Define Pricing and Contract Terms

  1. Select a pricing model:
    • Contract pricing with upfront payment
    • Contract pricing with installment plan
    • Contract pricing with variable payments
  2. Select the contract duration:
    • Monthly or yearly
    • Define the exact length (e.g., 12 months / 1 year).
  3. Confirm the currency (limited options, usually USD).

 

 

Step 6: Set Product Dimensions and Price

  1. Select the existing product dimension from your public listing.
  2. Enter the total contract amount for this private offer.

 

 

Step 7: Add Buyer AWS Account ID

  1. Enter the AWS Account ID of the buyer.
    • This is required for billing and offer delivery.
  2. (Optional) Review regional availability.
    • If your listing is already active, you can select all regions.

 

 

Step 8: Upload Legal Documents

  1. Under Legal terms and offer documents:
    • Upload a User License Agreement (ULA) (required for Professional Services).
  2. Optional: Upload additional legal or supporting documents if needed.

 

 

Step 9: Review and Create the Offer

  1. Review all details carefully:
    • Price
    • Contract duration
    • Buyer AWS Account ID
    • Billing structure
  2. Click Create offer.

 

What Happens Next

  • The private offer is sent immediately to the buyer’s AWS account.
  • The buyer must:
    • Log in to their AWS Console
    • Review and accept the private offer in AWS Marketplace
  • Billing starts once the offer is accepted.

🚀  Learn More! Click here for a guide on Accepting Private Offers in AWS (for procurement teams)

 

Notes & Tips

  • Private offers cannot be edited once sent. If something is wrong, you must cancel and recreate it.
  • Always double-check the buyer’s AWS Account ID.
  • Expiration dates are important—expired offers must be recreated.

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