Labra now supports AI agent and agentic tool listings on AWS Marketplace. This enables sellers to onboard, configure, and manage AI-powered solutions that can reason, plan, and take action on behalf of users or systems—while staying aligned with AWS Marketplace requirements.
This article provides a brief overview of what AI agent products are and how they’re commonly offered, serving as a starting point for onboarding.
What are AI agent products?
AI agent products are software solutions powered by artificial intelligence that can reason, plan, and take action to complete tasks on behalf of users or systems. Unlike traditional software that follows fixed rules, AI agents can operate independently, adapt to context, and execute multi-step workflows to achieve specific goals.
At a high level, AI agents combine:
- Foundation models for reasoning and decision-making
- Agentic tools such as knowledge bases, guardrails, APIs, and business logic
Together, these components allow agents to retrieve information, call systems, update records, and make decisions based on user input and environmental context.
Common types of AI agents
AWS Marketplace supports many types of AI agents across industries and use cases, including:
- Content-creation agents – Generate or optimize text, images, video, or other media
- Data-analysis agents – Analyze data and surface insights or predictions
- Customer-service agents – Automate support interactions and customer workflows
- Business-process automation agents – Streamline approvals, document processing, and compliance tasks
- Security and compliance agents – Monitor, detect, and respond to risks or policy requirements
- Developer-tool agents – Assist with coding, testing, and deployment
In addition to full agents, AWS Marketplace also supports agentic tools—specialized components like knowledge bases, guardrails, and integration protocols (for example, MCP) that enhance or extend other AI agents.
How AI agent products are deployed
AI agent products on AWS Marketplace are typically offered using one of the following deployment models:
- API-based agents – Customers access the agent through vendor-hosted APIs
- Container-based agents – Customers deploy and run the agent in their own AWS environment
Each option has different implications for data control, customization, and operational responsibility.
Labra support for AI agent products
Labra now supports AI agent products and agentic tools on AWS Marketplace. This means you can use Labra to onboard, configure, and manage AI agent listings while ensuring alignment with AWS Marketplace requirements.
Whether you’re offering a full AI agent or a supporting agentic tool, Labra helps streamline onboarding and prepares you for the appropriate fulfillment and deployment model.
🚀 Learn more! Click here for more on AI agent fulfillment and integration requirements.
Why this matters for onboarding
Understanding what type of AI agent or tool you’re offering—and how it’s deployed—helps ensure your product is positioned, listed, and onboarded correctly in AWS Marketplace. This article provides the foundation; next, we’ll dive deeper into fulfillment and delivery models.