AWS Marketplace AMI Listing – Required Customer Information

In this article, we’ll walk you through the information required to create an Amazon Machine Image (AMI) listing on AWS Marketplace.

Creating an AWS Marketplace AMI listing can be a complex and time-consuming process. It requires inputs from multiple teams (product, engineering, security, and finance) and strict adherence to AWS Marketplace requirements.

With Labra, customers don’t need to interact directly with the AWS Marketplace listing creation flow. Instead, we handle the listing creation on your behalf, using the information you provide.

To help you prepare in advance and avoid delays, we’ve compiled a clear checklist of everything we’ll need from you to successfully publish your AMI listing.

1. Prerequisites

Before starting the AWS Marketplace listing process, confirm that all required technical inputs are available.

1.1 AMI Must Already Exist

• The AMI must be created before starting the AWS Marketplace listing.

• The AMI must exist in the seller’s AWS account.

• AMI creation is typically handled by the customer’s DevOps or engineering team.

• An AMI listing cannot be created without an existing AMI ID.

Required Assets

1. Product Title

Fig. 1
 

The product title is how your AMI appears to buyers on AWS Marketplace. It should clearly describe your solution.

Specs

• Max 72 characters

• No leading or trailing spaces

Example
Labra Cloud Marketplace Automation AMI

2. SKU (Stock Keeping Unit)

A unique internal identifier for your product within AWS Marketplace.

Specs

• Alphanumeric

• Use underscores instead of spaces

• Max 100 characters

Example
labra_ami_standard

3. Product Logo

Fig. 2

Your logo appears at the top of your AWS Marketplace listing.

Specs

• Format: .png or .jpg

• 120–640 pixels

• 1:1 or 2:1 (wide) ratio

• White or transparent background

   

4. Short Description

A concise summary shown near the top of the listing.

Specs

• Max 1,000 characters

• Avoid leading or trailing spaces

5. Long Description

Fig. 3

A detailed explanation of your product’s functionality, benefits, and use cases.

Specs

• Max 5,000 characters

• First 297 characters appear in search results

   

6. Product Video URL (Optional)

A link to a publicly hosted video demonstrating your product.

Specs

• Must be externally hosted

• Publicly accessible

   

7. Product Highlights

Fig. 4

Short bullet points that emphasize your key value propositions.

Specs

• Min 1 highlight

• Max 3 highlights

• Max 500 characters per highlight

   

8. Support Information

Fig. 5

How buyers can contact you for support.

Specs

• Email address or support URL

• Max 2,000 characters

   

9. Learning Resources (Optional)

Fig. 6

Links to documentation, whitepapers, or product pages.

Specs

• Max 3 resources

• Each resource requires:

  • Resource name

  • URL

     

10. Product Categories

Fig. 7

Categories help buyers discover your AMI on AWS Marketplace.

Specs

• Min 1 category

• Max 3 categories

   

11. Keywords for Search

Search terms buyers might use to find your product.

Specs

• Min 1 keyword

• Max 15 keywords

• Max 250 characters total

   

AMI-Specific Configuration

12. AWS Regions for AMI Availability

Regions where your AMI can be launched.

13. AWS GovCloud (US) Availability (Optional)

Whether your AMI should be available in GovCloud regions.

14. Future AWS Region Support (Optional)

Automatically make your AMI available in new AWS regions as they launch.

Options

• All future regions

• Future US regions only

   

15. Choose Instance Types

Define which EC2 instance types buyers can use.

Customer provides

• AMI architecture (x86_64 or arm64)

• Supported or recommended instance types

16. Version Information

Details for the first version of your AMI.

Customer provides

• Version title (max 64 characters)

• Release notes (max 30,000 characters)

   

17. Delivery Option

Fig. 8

How buyers deploy your AMI.

Options

• AMI (standalone)

• AMI with CloudFormation (if additional resources are required)

   

18. Amazon Machine Image (AMI)

Core AMI configuration details.

Customer provides

• AMI ID (64-bit, in us-east-1, owned by seller account)

• IAM role ARN granting AWS Marketplace access

• Operating system and version

• Default OS username

• SSH (Linux) or RDP (Windows) port

   

19. AMI Delivery Option

Launch guidance and security configuration.

Customer provides

• Recommended EC2 instance type

• Usage instructions or documentation link

• Optional application endpoint details

• Required inbound ports and CIDR IP ranges for security group rules

Pricing & Legal

20. Pricing Model

Fig. 9

How buyers are charged.

Options

• Hourly usage

• Custom usage

• Contract-based

• Bring Your Own License (BYOL)

• Free (infrastructure only)

   

21. Pricing Dimension Unit Type

Defines how usage is measured.

Common options

• Requests

• Data (GB / TB)

• Bandwidth (Mbps / Gbps)

• Hosts

• Users

• Units (recommended if usage may change)

22. Usage Dimensions (Optional)

Additional billable usage outside base pricing.

Customer provides

• API identifier

• Display name

• Description

   

23. Set Prices

Pricing for each usage dimension.

24. End-User License Agreement (EULA)

Fig. 10

Defines legal terms for buyers.

Options

• Standard Contract for AWS Marketplace (SCMP)

• Custom EULA (URL required)

   

25. Refund Policy

Fig. 11

Defines refund eligibility and process.

Specs

• Include contact information

• Max 500 characters

   

26. Offer Availability by Country

Where buyers can purchase your product.

Options

• All countries

• All countries with exclusions

• Allowlisted countries only

   

27. Allowlisted Accounts (Optional)

Limit access during testing or private availability.

Customer provides

• AWS account IDs (comma-separated)