GCP Marketplace SaaS Listing – Required Assets

This document outlines all the information and assets you’ll need to provide in order to publish a SaaS listing on Google Cloud Marketplace. Gathering these items in advance helps ensure a smooth onboarding and faster listing approval.

1. Product Details

1. Product Title

Fig. 1 

Your product name as it will appear publicly on GCP Marketplace.
Requirements:

• Maximum 64 characters

• No leading or trailing spaces

• Must be unique within the marketplace

Example: Labra Cloud Marketplace & Co-Sell Platform

2. Tagline

Fig. 2

A short summary appearing at the top of your listing.
Requirements:

• Maximum 100 characters

• Keep it concise and factual

Example: Automate SaaS Marketplace operations, billing, and co-sell workflows across cloud providers.

3. Product Overview

Fig. 3

A long-form description of your product, value proposition, and key use cases.
Requirements:

• Maximum 4,096 characters

• HTML supported (line breaks via <br>)

• Note: The first ~190 characters appear in Google Search previews

   

4. Additional Product Info (Website)

Fig. 4

Provide your product’s website or relevant landing page.
Requirements:

• URL format

• Should point to your primary product or company site

5. Product Categories

Fig. 5

Select the categories that best describe your product.
These help Google Cloud users find your solution through Marketplace search and filtering.
 

6. Product Image (Logo)

Fig. 6

Displayed on your listing header.
Requirements:

• PNG format

• Transparent background

• Square or horizontal layout

• Min size: 130 × 130px

• Max size: 512 × 512px

• ≤ 256 kB

2. Tutorials & Documentation

You may add documentation, support resources, and license details.

Documentation Entries

For each document:

• Title (max 40 characters)

• Description (max 80 characters)

• URL (max 2048 characters)

Support Section

• Support description (max 2048 characters)

• Support URL (max 2048 characters)

Additional Licenses (if applicable)

• Description (max 40 characters)

• URL (max 2048 characters)

3. Metadata & URL Customization

Metadata helps uniquely identify your product and improve visibility.

Product Details Page URL

Configure your listing’s unique URL segment.
Requirements:

• Lowercase

• Starts/ends with alphanumeric

• May include hyphens (-)

• Old URLs automatically redirect

Optional SEO Metadata

• Search description

• Search keywords

• Option to display or hide the product in Marketplace search results

4. Pricing Setup

Define how your SaaS product will be billed on GCP Marketplace.

Choose a Pricing Model

• Free

• Flat fee

• Usage-based

• Flat fee + usage

Plan Requirements

For each plan, provide:

1. Plan ID (lowercase, underscores instead of spaces; cannot be changed once saved)

2. Plan Title

3. Pricing model

4. Subscription periods (if paid): monthly, 1-year, 2-year, 3-year

EULA

You may use:

• Google’s Standard Marketplace EULA (recommended)

• Your own custom EULA via URL

5. Free Trial (Optional)

Required Information:

• Trial duration: Minimum 5 days

• Trial credit: Minimum US$50

Trials end when a user reaches the credit limit or the duration expires. For usage-based pricing, Google recommends offering credits equal to around 2× expected usage.

You must publish your listing updates for the trial to go live.