Required Fields for AWS Marketplace Professional Services Listing

In this article, we’ll walk you through the essential information required to create an AWS Marketplace Professional Services listing.

Creating a listing on AWS Marketplace can feel like a long and complex process. With Labra’s platform, we make this much smoother by guiding you step by step and ensuring all specifications are met.

To help you prepare, we’ve compiled the required fields and assets you’ll need. Use this guide to gather information ahead of time and accelerate your Professional Services listing creation.

Product Details

1. Product Title
Your product title is your brand identity on AWS Marketplace. Make it clear and relevant.

• Maximum 72 characters

• No leading or trailing spaces

Fig. 1

2. SKU (Stock Keeping Unit) (optional)
A unique alphanumeric code for internal identification.

• Use underscores instead of spaces

• Maximum 100 characters

3. Product Logo URL
Provide a logo that meets AWS Marketplace specifications:

• Format: .png or .jpg

• Transparent or white background

• 120–640 pixels, with a 1:1 or 2:1 (wide) ratio

Fig. 2

4. Short Description
A concise summary shown as “Vendor Insights” in the listing header.

• Maximum 1,000 characters

• Descriptions over 188 characters will display with a “show more” link

• No leading or trailing blank spaces

Fig. 3

5. Long Description
Explain your product’s features, benefits, and value proposition.

• Maximum 5,000 characters

Fig. 4

6. Product Highlights
Key features or benefits, shown as bullet points.

• Minimum 1, maximum 3 highlights

• Each up to 500 characters

Fig. 6

Vendor Support and Resources

7. Support Information
Provide clear details so customers know how to get help.

• Must include an email, phone, or support URL

• Maximum 2,000 characters

Fig. 7

8. Learning Resources (optional)
Links to resources such as white papers, product sheets, or documentation.

• Maximum 3 resources

Fig. 8

Classification & Discoverability

9. Product Categories
Select the most relevant categories (up to 3) so your product is discoverable. 

10. Related Products (optional)
You may select up to 10 related products listed in AWS Marketplace.

11. Keywords for Search Results
Help customers find your listing with keywords.

• Maximum 15 keywords

• Combined total of 250 characters (including spaces)

Notifications

12. Notifications
Provide an email address (and optionally, a Slack channel) for notifications about listing events.