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Sept - 2025

Nidhi
Updated

PTB for HubSpot

PTB is now available in the UI for HubSpot users. Customers using HubSpot as their CRM can view PTB scores directly in their leads dashboard.
 

 

 

Partner Connect feature for HubSpot

A feature that allows Partner to connect with others for Co-Selling. Customers can now map the fields for Sender Company, and they will get it as a field in HubSpot.

 

 

FTR Assessments - Now Supported in Labra

FTR (Foundational Technical Review) assessments can now be fully managed through Labra’s platform. This is a major leap forward — enabling:
 
  • Centralized question-by-question assessments
  • Inline partner responses and reviewer comments
  • Seamless collaboration across teams
  • Up to 70% reduction in review time compared to manual Word/Excel formats
This streamlines the partner journey toward Marketplace listing, WAFR, and co-sell readiness.
 
 

CIS Benchmarks v3.0 – Automated Compliance Scanning

Automated CIS v3.0 compliance reports — applicable to both FTR and WAFR workloads.

Highlights:
  • Auto-fetching resource configurations from AWS.
  • Identification of compliant / non-compliant resources with evidence.
  • Exportable reports for internal tracking or AWS sharing.

 

Assessment States (Revamped)

 Improved the user experience for assessments:

  • In Progress: Resume assessments from last completed question
  • Completed (100%): Option to Finalize or Continue Review
  • Finalized: Locked mode with read-only view + Download Report option
     

Marketing module enhancement

Highlights:

  • Pinpoint exactly which ‘Buy with AWS (BwA)’ widgets and buttons drive the most conversions.
  • Leverage automated keyword performance pooling to optimize results with less effort.

The new streamlined interface makes campaign management easier and gives buyers a smooth, modern experience, while giving you clear insight into what’s working.

  1. Accurate Attribution and Tracking: You can now track subscriptions created from the Buy with AWS snippet or button on your site. This helps you better measure ROI and the impact of the marketplace on your revenue growth.
  2. Save Time & Get Clarity in Keyword Tracking: All tracked search keywords are automatically updated every week, keeping your data current and giving you clearer insights for better decisions.
     

  3. Streamlined Builder: The updated builder gives you a modern, easy-to-use storefront with flexible customization and a cleaner UI. You can choose between cards or buttons to guide users to buy. Plus, building in Labra adds usage tracking, visitor insights, and funnel analysis.

 

Advanced Microsoft Marketplace Capabilities

In one unified UI, you can manage Reseller Offers, contracts, metering, and revenue—all while syncing with your CRM and partner workflows.

Now you can: 

  • Create and manage private offers with flexible pricing (absolute and discounted) and installment options.
  • Oversee contracts with clear visibility into buyer and reseller pricing terms, EULAs, and key metadata.
  • Run metering operations to validate usage records, submit them seamlessly, and capture activity logs.
  • Access revenue and disbursement insights, including payout status, invoice details, and CSV exports.

  • Stay on top of performance through dashboards and real-time notifications on critical events and pipeline health.

     

Reseller Authorization (MPPO) for Microsoft

With Labra, ISVs can now handle reseller authorization (MPPOs) directly in the platform. Labra unifies these workflows so you can engage partners, extend reach, and accelerate revenue—without switching tools or managing offers manually.

  • Pricing and terms can be tailored to the buyer's needs.
  • Expirations are easy to manage with proactive alerts.

  • Every stage of the reseller journey is visible in one place.

  • Your offers and contract statuses are automatically synced to your CRM.
  • Teams can see in real-time when an MPPO is accepted and when a buyer's purchase is completed.

  • Get insights into pipeline health, renewal risks, and pending actions—all visible without juggling tools.

 

Smarter Selling With Field Mapping Templates

Introducing Labra’s Field Mapping Templates, built for real-world use cases that involve multiple partners, product types, program codes, and sales regions, each of which might require more than one Offer and Referral Mapping.

 

Easy Setup With Salesforce Integration

Our new guided setup for connecting Salesforce with Labra simplifies credential management, permission assignment, and module-specific configurations (Co-sell and Marketplace). This leads to faster onboarding, handles technical credentials on the backend, and provides a seamless user experience.

Capabilities

  • Intuitive user interface with easy-to-follow navigation.
  • Step-by-step instructions for the integration.
  • In-app permission management with built-in validations and error handling.

  • One-click connection checks.


     

AWS Referral UI (Revamped on SF)

 Changes are:

  • Changed user experience, making the form more intuitive.
  • Guided inputs and validations compared to the previous standard page.
  • The LWC experience loads instantly, making the process faster and simpler.
  • Reps can toggle visibility of fields, helping them focus on what’s relevant.
    • Required AWS Fields can be made read-only.
    • Optional to show only required fields, so the form is clean and distraction-free.

 


 

 

 

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