Connecting Labra for Co-sell Cloud Settings

Once your Labra account is active and your company details are added, the next step is to connect Labra with AWS so you can start sharing co-sell opportunities.

This process only needs to be completed once and takes about 10–15 minutes. You’ll need two roles to complete it:

• AWS Admin – the person who manages your AWS account and Marketplace listings.

• Alliance Lead – the person with access to AWS Partner Central.

➡️  Step 1 – Log into Labra

• Go to app.labra.io and log in with your AWS Admin account.

• From the left sidebar, navigate to Co-sell → Onboarding.

  • If you’ve already onboarded for Marketplace, you’ll see this option available.
    
    
    Fig. 1
     

➡️  Step 2 – Complete Company Details

• Review your company information in Labra.

• Acknowledge the details and click Continue.
  
  
  Fig. 2
   

➡️  Step 3 – Confirm Prerequisites

• You’ll be taken to Cloud Settings.

• Check the boxes to confirm you’ve completed the listed prerequisites, and click Next to continue.
  
  
  Fig. 3
   

➡️  Step 4 – Add Your AWS Account

• Enter the AWS Account ID linked to your AWS Marketplace and APN account and click Next.
  
  
  Fig. 4
   

  ⚠️ If your AWS account is not yet linked to Partner Central:

  • Click the yellow Link AWS Account to Partner Central button.

  • Follow the instructions (this step requires your Alliance Lead).

➡️  Step 5 – Verify Cloud Account Details

• Labra will display your AWS cloud account details.

• Review and confirm, then click Next.

  
  
  Fig. 5
  
   

➡️  Step 6 – Launch CloudFormation Stack

• Make sure you are logged into AWS Marketplace Management Portal (AMMP) with AWS Admin credentials.

• Click the yellow Launch CloudFormation Stack button.
  
  
  Fig. 6
   

• This will open AWS where you’ll create the necessary roles and permissions.

  ⚠️  Note: Ensure that the us-east-1 region is selected when running the CloudFormation template.
   

  

  Fig. 7

➡️  Step 7 – Copy Stack Outputs into Labra

• In AWS, complete the stack creation (takes ~3 minutes).

• Refresh the page and go to the Outputs tab.

• Copy the values for both Production and Staging.

• Paste them into the corresponding fields in Step 4 of the Labra app. After the Connection is successful, click Next.
  
  
  
  Fig. 8

   

➡️  Step 8 – Complete Cloud Settings

• Once all required fields are filled, the Continue button at the bottom of the page will be enabled.

• Click Continue to finish setup.