Once your Labra account is active and your company details are added, the next step is to connect Labra with AWS so you can start sharing co-sell opportunities.
This process only needs to be completed once and takes about 10–15 minutes. You’ll need two roles to complete it:
AWS Admin – the person who manages your AWS account and Marketplace listings.
Alliance Lead – the person with access to AWS Partner Central.
➡️ Step 1 – Log into Labra
Go to app.labra.io and log in with your AWS Admin account.
-
From the left sidebar, navigate to Co-sell → Onboarding.
If you’ve already onboarded for Marketplace, you’ll see this option available.
Fig. 1
➡️ Step 2 – Complete Company Details
Review your company information in Labra.
Acknowledge the details and click Continue.
Fig. 2
➡️ Step 3 – Confirm Prerequisites
You’ll be taken to Cloud Settings.
Check the boxes to confirm you’ve completed the listed prerequisites, and click Next to continue.
Fig. 3
➡️ Step 4 – Add Your AWS Account
-
Enter the AWS Account ID linked to your AWS Marketplace and APN account and click Next.
Fig. 4
⚠️ If your AWS account is not yet linked to Partner Central:
Click the yellow Link AWS Account to Partner Central button.
Follow the instructions (this step requires your Alliance Lead).
➡️ Step 5 – Verify Cloud Account Details
Labra will display your AWS cloud account details.
-
Review and confirm, then click Next.
Fig. 5
➡️ Step 6 – Launch CloudFormation Stack
Make sure you are logged into AWS Marketplace Management Portal (AMMP) with AWS Admin credentials.
Click the blue Launch CloudFormation Stack button.
Fig. 6
-
This will open AWS where you’ll create the necessary roles and permissions.
⚠️ Note: Ensure that the us-east-1 region is selected when running the CloudFormation template.
Fig. 7
➡️ Step 7 – Copy Stack Outputs into Labra
In AWS, complete the stack creation (takes ~3 minutes).
Refresh the page and go to the Outputs tab.
Copy the values for both Production and Staging.
-
Once both values are entered, confirm that the connection shows a green checkmark.
Fig. 8
➡️ Step 8 – Validate Connection
- Once both fields show a successful connection with a green checkmark, click Validate Connection.
Fig. 9
- Wait a few seconds for the validation to complete.
- Once the connection has been successfully validated, click Next.
Fig. 10
➡️ Step 9 – Complete Cloud Settings
After completing the connection validation, the Continue button at the bottom of the page will be enabled.
Click Continue to finish setup.
Fig. 11