Connecting Labra for Co-sell AWS Cloud Settings

Once your Labra account is active and your company details are added, the next step is to connect Labra with AWS so you can start sharing co-sell opportunities.

This process only needs to be completed once and takes about 10–15 minutes. You’ll need two roles to complete it:

• AWS Admin – the person who manages your AWS account and Marketplace listings.

• Alliance Lead – the person with access to AWS Partner Central.

➡️  Step 1 – Log into Labra

• Go to app.labra.io and log in with your AWS Admin account.

• From the left sidebar, navigate to Co-sell → Onboarding.

  • If you’ve already onboarded for Marketplace, you’ll see this option available.
    
    
    Fig. 1
     

➡️  Step 2 – Complete Company Details

• Review your company information in Labra.

• Acknowledge the details and click Continue.
  
  
  Fig. 2
   

➡️  Step 3 – Confirm Prerequisites

• You’ll be taken to Cloud Settings.

• Check the boxes to confirm you’ve completed the listed prerequisites, and click Next to continue.
  
  
  Fig. 3
   

➡️  Step 4 – Add Your AWS Account

• Enter the AWS Account ID linked to your AWS Marketplace and APN account and click Next.
  
  
  Fig. 4
   

  ⚠️ If your AWS account is not yet linked to Partner Central:

  • Click the yellow Link AWS Account to Partner Central button.

  • Follow the instructions (this step requires your Alliance Lead).

➡️  Step 5 – Verify Cloud Account Details

• Labra will display your AWS cloud account details.

• Review and confirm, then click Next.

  
  
  Fig. 5
  
   

➡️  Step 6 – Launch CloudFormation Stack

• Make sure you are logged into AWS Marketplace Management Portal (AMMP) with AWS Admin credentials.

• Click the yellow Launch CloudFormation Stack button.
  
  
  Fig. 6
   

• This will open AWS where you’ll create the necessary roles and permissions.

  ⚠️  Note: Ensure that the us-east-1 region is selected when running the CloudFormation template.
   

  

  Fig. 7

➡️  Step 7 – Copy Stack Outputs into Labra

• In AWS, complete the stack creation (takes ~3 minutes).

• Refresh the page and go to the Outputs tab.

• Copy the values for both Production and Staging.

• Paste them into the corresponding fields in Step 4 of the Labra app. After the Connection is successful, click Next.
  
  
  
  Fig. 8

   

➡️  Step 8 – Complete Cloud Settings

• Once all required fields are filled, the Continue button at the bottom of the page will be enabled.

• Click Continue to finish setup.