Required Fields for AWS Marketplace Container Listing

In this article, we’ll walk you through the essential information required to create an AWS Marketplace Container listing.

Creating a listing on AWS Marketplace can feel like a daunting endeavor—it’s a long process that requires specific details and input from multiple teams. With Labra’s platform, we aim to make this experience much smoother by guiding you step by step, ensuring all specifications are met.

To help you prepare, we’ve compiled the required fields and assets you’ll need. Use this guide to gather information ahead of time and accelerate your container listing creation.

Product Details

1. Product Title

Your title is the first impression for potential buyers. It’s your brand identity on AWS Marketplace, so make it clear and relevant.

• Maximum 72 characters

• No leading or trailing spaces
  
  
  Fig. 1

2. SKU (Stock Keeping Unit) (optional)

A unique alphanumeric code to identify your product internally.

• Use underscores instead of spaces

• Maximum 100 characters
   

3. Product Logo URL

A strong visual identity builds trust. Provide a logo that meets AWS specs:

• Format: .png or .jpg

• Transparent or white background

• 120–640 pixels, with a 1:1 or 2:1 (wide) ratio
  
  
  Fig. 2
   

4. Short Description

A concise summary that appears as “Vendor Insights” in the listing header.

• Maximum 1,000 characters

• Descriptions over 188 characters will show a “show more” link

• Avoid leading or trailing blank spaces
  
  
  Fig. 3

5. Long Description

Explain your product’s features, benefits, and unique value.

• Maximum 5,000 characters
  
  
  Fig. 5
   

  📒  Note: The first 297 characters will be visible in the AWS Marketplace products list, so make them count! (refer to Figs. 6 and 7)

  
  
  
  Fig. 6

  
  
  Fig . 7
   

6. Product Video URL (optional)

Enhance your listing with a product demo or overview video. The video thumbnail with the direct link will appear at the top of the Overview section.

• Must be externally hosted and publicly accessible
  
  
  Fig. 8
   

7. Product Highlights
Key features or benefits presented as bullet points.

• Minimum 1, maximum 3 highlights

• Each highlight up to 500 characters
  
  
  Fig. 9
  
   

Vendor Support and Resources

8. Support Information

Clear support details reassure customers and improve trust.

• Maximum 2,000 characters

• Must include either an email or a direct link to your help center
  
  
  Fig. 10
   

9. Learning Resources (optional)

Provide links to white papers, product sheets, or other resources.

• Up to 3 resources allowed
  
  
  Fig. 11

   

Classification & Discoverability

10. Product Categories

Select the most relevant categories (up to 3) to ensure your product is discoverable. AWS offers 144 options—review carefully.

11. Keywords for Search Results

Keywords help customers find your listing in AWS Marketplace.

• Maximum 15 keywords

• Combined total of 250 characters (including spaces)
   

Legal & Commercial Information

12. Refund Policy

Outline the terms under which customers can request a refund.

• Maximum 500 characters

• Must include refund contact details
  
  
  Fig. 12

13. End-User License Agreement (EULA)

Define how customers may use your product.

• Choose either the Standard AWS Marketplace EULA or upload a custom EULA
  
  
  Fig. 13
   

Pricing & Purchase Options

14. Product Pricing

Choose one of the available pricing models:

• Hourly pricing (refer to Fig. 14)

• Usage-based pricing

• Contract-based pricing

• Monthly pricing

• Bring Your Own License (BYOL)

• Free (infrastructure costs only)

Fig. 14
 

14.2 Dimension Unit Type (for Usage or Contract pricing)

Select the unit type that best fits your product’s model (e.g., bandwidth, data, hosts, requests, users, units). Each dimension requires a unique API identifier and description.

14.3 Purchasing Options

Decide how buyers purchase:

• Multiple dimensions per contract

• Single dimension per contract (tiered options)

14.4 Contract Duration

Specify contract terms available to buyers: 1, 12, 24, or 36 months.
 

Technical Setup

15. Add Repositories

Provide repositories that AWS will add to ECR for pushing images.

• Example: nginx-web-app

• Minimum 2 characters

• Maximum 50 repositories

16. Offer Availability by Country

Choose where your product is available:

• All countries

• All countries with exclusions

• Allowlisted countries only

17. Notifications

Provide an email address (and optionally, Slack channel integration) for listing notifications.