Sharing Opportunities with ACE: A Step-by-Step Guide

AWS Partner Central allows AWS Partners to create and share co-sell opportunities directly with AWS through the ACE opportunity workflow.

This guide walks you through the steps to manually create and submit an opportunity in AWS Partner Central.

The direct ACE workflow outlined below can still be useful when you need to create an opportunity outside of your CRM or want to better understand how opportunity sharing works within AWS Partner Central.

🔐 Step 1 — Sign in to AWS Partner Central

Log in to the AWS Console using the AWS account associated with your organization’s Partner Network account, and navigate to AWS Partner Central:


Fig. 1

🧭 Step 2 — Navigate to Opportunities

From the Partner Central navigation menu, go to:

Sell → Opportunities


Fig. 2

This is where you can view and manage opportunities shared with AWS through ACE.

➕ Step 3 — Create a New Opportunity

Click Create new opportunity to begin registering a new customer opportunity with AWS.

📝 Step 4 — Complete the Opportunity Details

Complete the required opportunity fields with the most accurate and current information available.

🚀 Step 5 — Submit the Opportunity to AWS

Review the opportunity details for accuracy, then submit the opportunity to AWS through ACE.

Once submitted, you can return to Sell → Opportunities to track its status and any updates from AWS.

And then I think we should link out rather than duplicate the more detailed content:

🚀 Share Opportunities at Scale with Labra

You now know how to create and share an opportunity directly through AWS Partner Central. If your organization uses Salesforce or HubSpot, Labra for Co-sell brings this workflow into the CRM where your sales team already works.

Labra connects your CRM with AWS Partner Central (ACE), allowing your team to use existing CRM opportunity data to create and share qualified opportunities with AWS while keeping your co-sell activity connected to your sales pipeline.
 

☁️ Salesforce + Labra

With the Labra Salesforce integration, your team can manage AWS co-sell activity directly from Salesforce. This includes sharing qualified Salesforce opportunities with AWS through ACE, syncing relevant opportunity and referral information between AWS and Salesforce, and tracking AWS co-sell activity alongside the corresponding Salesforce opportunity.

This reduces duplicate data entry and the need to manually maintain the same opportunity in both Salesforce and AWS Partner Central.


Fig. 3

🟠 HubSpot + Labra

With the Labra HubSpot integration, your team can incorporate AWS co-sell into its existing HubSpot deal workflow. Your team can use existing deal information to share qualified opportunities with AWS, sync relevant AWS referral information, and manage AWS co-sell activity alongside the corresponding HubSpot deal.

This keeps your HubSpot pipeline and AWS co-sell motion connected without requiring your team to manually recreate opportunity information in AWS Partner Central.

Fig. 4