Adding Your Solutions to the AWS Partner Central: A Step-by-Step Guide

What are Solutions?

A solution is any product, service, or practice you offer to address a customer's business need. When you create a solution on AWS Partner Central, you provide details that help AWS understand your market offering. This enables AWS to offer tailored support to develop your solutions, enhance their discoverability, and facilitate engagement with AWS customers and sales teams.

Why Add Your Solutions to AWS Partner Central?

By integrating your solutions to the partner opportunity lifecycle, it will help produce the following benefits:

• Accelerate Sales Cycle: AWS Sellers will have clear insight into what you’re selling early in the sales cycle, helping to reduce ambiguity, facilitate collaboration with AWS, and expedite joint conversations with our customers.
• Educate AWS Sales Teams: Any solution that is included in an opportunity is exposed directly to AWS Sellers on opportunities within our internal CRM system. This provides a scalable mechanism to educate AWS sellers on your solutions, and no longer rely on traditional high-touch conversation-based education methods and continue to increase engagement.
• Enhance Discoverability: AWS automatically recommend your solutions to AWS Sellers with use cases your solution addresses. AWS have began to do this today but the solution provides a new level of granularity boosting your discoverability in these recommendations.
• Reduce Operational Burden: Today, on every opportunity you submit to AWS you have to manually enter proposed solution or solution details in order for it to be validated by AWS. In this future state, you’ll instead be able to create your solution (s) and simply link them to the applicable opportunities without having to re-enter any data.

Ready to Get Started?

Here's what you'll need:

• An Alliance Lead role in your Partner Central account.

Adding a Solution in Partner Central

• Log in to AWS Partner Central.
  
  
• Go to Build ->Solutions. 
  
  
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• Click Create.
  
  
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• Complete all fields (including optional ones) for maximum co-sell impact. Here are the crucial fields:
  
  
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  • Solution Type: Choose the appropriate type from the available options in the picklist.
  • Solution Title (72 characters): Provide a concise and clear title that directly states what your solution does.
  • Solutions Description (1000 characters): Offer a brief yet comprehensive overview of your solution's benefits and capabilities. Ensure the description is clear and engaging. Note that longer descriptions will be truncated with a "Show more" option.
  • Solution Selling Proposition (2000 characters): Articulate the specific business outcomes that customers can achieve with your solution. Support your claims with data-driven evidence and avoid using ambiguous terms such as "best" or "world-class." Focus on presenting a compelling and precise argument for why your solution is the ideal choice for potential customers
    
    
• If your offering is a Software-as-a-Service (SaaS) solution, you'll need to configure deployment details:
  
  
  • Deployment Method: Select either "You" or "Your customers" as the host for the software. Note that this decision is final and cannot be modified later.
  • Secondary Deployment Component: If you select "You" for hosting, specify whether there is an additional component involved in the deployment.
  • Software Hosting Location: Specify the location where the software is hosted.
  • Percentage on AWS: Provide the approximate percentage of the software that operates on AWS.
    
    
• Provide contact information for a team member in your organization with Partner Central access to manage the solutions.

If you have listed a product or service in the AWS Marketplace, AWS recommends linking your solution to the AWS Marketplace product listing.

• Log in to Partner Central.
• Choose Build, Solutions from the navigation bar.
• Create a solution or choose an existing solution.
• From the solutions details view, navigation to Marketing URLs section. 
  
  

Foundational Technical Review (FTR) Optional but Recommended:

While you may have completed an FTR during onboarding, a new solution might require one. An FTR validates your solution and makes it discoverable in the AWS Partner Solution Finder listing.

Requesting an FTR

• Log in to Partner Central.
  
  
• Go to 'Build' -> 'Solutions'.
  
  
• Choose the solution you want to submit for review.
  
  
• Click on the 'Validation' tab.
  
  
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• Download and review the relevant FTR Guide and checklist based on your solution type (Software Products, Managed Services, Consulting, or Professional Services).
  
  
• Complete the self-assessment checklist.
  
  
• Submit the following (all files must be 3MB or less):
  • Self-assessment checklist
  • Architecture diagram(s)
  • Relevant solution documentation
  • Customer success case studies (if applicable)
    
    
• Click Request Foundational Technical Review.