How to enable 'Demo' and 'Request a private offer' buttons in your AWS listing

AWS Marketplace has introduced a new feature that allows customers to request product demonstrations and private offers directly from sellers' product listing pages. This enhancement helps customers accelerate the process of evaluating products and further reduces the time required for procurement.

While browsing through product listings, customers can now easily request outreach from an AWS representative by simply filling out a form on the listing page of participating sellers. The AWS representative will then work with the buyers to understand their specific needs and relay their request to the respective sellers. Subsequently, the sellers will provide product demonstrations or initiate private offer discussions with the interested customers. By streamlining these tasks, customers can quickly connect with the appropriate seller contacts, facilitating efficient product assessments and optimizing the time-to-value for software purchases.

Benefits:

1. Accelerated product evaluation
   Customers can request product demos directly from the listing page, allowing them to assess the software more efficiently and make informed purchasing decisions faster.
2. Reduced procurement cycle times
   By enabling direct communication with sellers and streamlining the process of requesting demos and private offers, customers can significantly reduce the time required for the procurement cycle.
3. Simplified process
   The new feature eliminates the need for customers to search for seller contact information or go through multiple channels to request product demos or private offers, making the process more convenient and user-friendly.
4. Optimized time-to-value
   By facilitating quicker product evaluations and procurement, customers can potentially start realizing the value of the purchased software sooner, enhancing their overall time-to-value.
5. Better customer experience
   The ability to request demos and private offers directly from the listing page improves the overall customer experience on AWS Marketplace, making the platform more user-friendly and efficient.

Here is how the buttons (Fig. 1) and the forms (Fig. 2) look on AWS.

Fig. 1

Fig. 2