Migrating data to the Labra Cloud Commerce Platform is a seamless process that enables you to manage your AWS Marketplace listings from within Labra.
Whether you are currently managing your listings directly in AWS Marketplace or through another solution, Labra can help you transition your product listings and related Marketplace data while maintaining business continuity.
By migrating to Labra, you can centralize Marketplace operations, streamline offer management, and take advantage of additional platform capabilities, including CRM integrations and automation features.
📒 Note: If you are not currently a Labra customer and would like to learn more about our platform, please visit https://www.labra.io/request-a-demo/ to schedule a demo with our team.
Pre-requisites
Before starting the migration process:
- You must have an existing AWS Marketplace listing.
- You must run the Labra CloudFormation Template (CFT) in the AWS Marketplace account where the listing was originally created.
Migration Process Overview
Migrating your AWS Marketplace listings to Labra is a straightforward process. After completing onboarding and granting Labra access to your AWS Marketplace account, you'll be able to select the listings you want to migrate and configure any additional settings required for your Marketplace operations.
The migration process typically consists of five high-level steps, outlined below:
Steps for Migration
➡️ Step 1
Complete your Labra onboarding after receiving an invitation from a Labra representative. During onboarding, provide your company details and grant AWS Marketplace account access to Labra by running the CloudFormation stack.
➡️ Step 2
Click Create New Listing and select Migrate Existing Product Listings.
➡️ Step 3
Labra will display all listings associated with the AWS account connected during onboarding. Select the listings you would like to migrate.
➡️ Step 4
Create your Buyer Registration Page by adding the required branding information.
🚀 Learn more! Refer to this article for a detailed list of required information.
➡️ Step 5
Configure notification recipients and complete the migration process.
🎉 That's it! Once the migration is complete, your migrated listings and associated Marketplace data will be available in your Labra account.
📒 Note: After the migration is complete, customers who have purchased a Labra CRM integration can connect Salesforce or HubSpot to Labra and sync their Marketplace products into their CRM through the Labra onboarding flow.
Data migrated
The standard migration scope includes:
- Product listings
- Active Private Offers created in the last 3 months (recommended)
- Active subscriptions / agreements
Additional migration requests are reviewed on a case-by-case basis and may require coordination with the Labra team during onboarding. Please discuss your requirements with your onboarding specialist so we can determine the best migration approach for your environment.
📒 Note: Selective migrations are also supported if you only want to migrate specific listings or data.
What We Need From You
- AWS Administrator – To run the CloudFormation Template (CFT) and create the IAM role.
- Marketplace Manager – Primary point of contact responsible for managing Marketplace listings.
- CRM Administrator (Optional) – Required if Salesforce or HubSpot integration is being configured as part of your Labra implementation.
📒 Note: If you have existing CRM data that needs to be migrated or synchronized as part of your onboarding, please discuss your requirements with the Labra team during the planning phase.