Co-selling entails a cooperative effort on leads and opportunities between an AWS Partner and the AWS Sales team. The objective is to increase the volume of leads/opportunities shared between AWS and its Partner. This collaborative approach involves close teamwork, boosting the likelihood of closing deals by emphasizing the distinct advantages each party (AWS and the Partner) offers to the client.

🌐  What is APN and ACE?

The AWS Partner Network (APN) is a global community that leverages AWS technologies, programs, expertise, and tools to build solutions and services for customers. The APN has more than 130,000 partners from over 200 countries, with 70% headquartered outside of the United States.

The APN Customer Engagements (ACE) program enables you to collaborate and co-sell securely with Amazon Web Services (AWS), ensuring successful engagements with customers and fostering business growth. Being part of ACE offers a platform to oversee joint opportunities and leads, enhancing engagement with AWS and strengthening customer relationships. 

📈  Benefits of AWS Co-Sell

💰  Grow Revenue - Uncover fresh sales prospects, boost revenue, expedite deal closures, and secure customers in collaboration with AWS. Utilizing ACE, showcase the value you provide to AWS customers through shared opportunities, and gain entry to additional avenues for cross-selling, up-selling, and co-selling with AWS.
 

🤝  Enrich Customer Relationships - Collaborate with AWS to deliver optimal solutions for customers. Engage in co-selling with AWS to gain deeper insights into customer needs and harness the expertise of the AWS Sales team to propel your customer opportunities forward.
 

🎁  Earn Financial Incentives - Gain entry to partner benefits and programs by deepening your engagement with AWS through ACE. Receive discounts for initiating new customer opportunities, access Marketing Development Funds (MDF), Partner Opportunity Acceleration Funds, and various other advantages.

🚀  Grow with AWS Partner Programs

Whether you're at the initial stages of establishing or expanding your AWS-based business, AWS provides an extensive range of programs to support your innovation, expansion, and differentiation efforts.

By validating your offerings with AWS and paying the annual APN fee of $2500, you open the door to access differentiation programs, go-to-market resources, funding benefits, and other opportunities. This allows you to garner recognition from customers and foster the growth of your business.